Welcome to Primary Eyecare Center
Your Optometrist in Selma, AL

Call us at (334) 874-7024 today.

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Comprehensive Eye Exams For Adults and Children-Guaranteed Contact Lense Success Program-Dry Eye Specialist-Optical Dispensary.

Welcome to Primary Eyecare Center in Selma. Dr. Kristina Lovinggood and the Primary Eyecare Center team strive to provide the best in optometry services. We invite you to browse our website to learn more about our optometry services and join our patient family by scheduling an eye exam appointment at our Selma office.

Primary Eyecare Center is a full service eye and vision care provider, accepting both eye emergencies as well as scheduled appointments. Patients throughout the Selma area come to Primary Eyecare Center because they know they will receive the personal attention and professional care that is our foundation. Dr. Lovinggood and our team are dedicated to keeping our patients comfortable and well-informed at all times. At Primary Eyecare Center, we will explain every exam and procedure and answer all of our patients' questions. Additionally, at Primary Eyecare Center, we offer vision financing options and will work with vision insurance providers to ensure good eye health and vision care for all of our patients.

Our Approach to Optometry

Our one-on-one approach to optometry makes Dr. Lovinggood and the Primary Eyecare Center staff the eye and vision care providers of choice in the Selma area. Our Selma optometrist offers the following services: complete eye exams, contact lenses, glasses, glaucoma testing, and pre- and post-operative care. For a complete list of services, visit our services page or call our Selma office at (334) 874-7024.

At Primary Eyecare Center, we are dedicated to providing high-quality optometry services in a comfortable environment.Call us at (334) 874-7024 or schedule an appointment today online.

Dr. Kristina Lovinggood
Selma Optometrist | Primary Eyecare Center | (334) 874-7024
801 Dallas Ave
Selma, AL 36701


Services

From glasses to contacts, we make sure that your eyes get the best care. Our expert staff will ensure that you leave looking and seeing great.

Contact Us

If you want to get perfect vision and fantastic frames, call to schedule an appointment. We’ll assess your eye health and make a plan that is perfect for your needs.


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New Patients receive 15% OFF Second Pair of Complete Glasses!

Meet The Doctor

Learn Who We Are

  • Dr.
    Kristina Lovinggood
    Optometrist

    Through Kristina Lovingood’s eyes, Selma is full of potential and opportunities. And it is also Lovingood’s vision to provide Selma with the best eye care possible, as she serves as optometrist for Primary Eye Care, located on Dallas Avenue.

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Location

Find us on the map

Business Hours

Our Regular Schedule

Monday:

8:30 am-5:00 pm

Tuesday:

8:30 am-5:00 pm

Wednesday:

8:30 am-5:00 pm

Thursday:

8:30 am-5:00 pm

Friday:

Closed

Saturday:

Closed

Sunday:

Closed

Featured Articles

Read up on informative topics

  • Fuchs' Corneal Dystrophy

    Fuchs' dystrophy (pronounced fooks DIS-truh-fee) is an eye disease characterized by degenerative changes to the cornea’s innermost layer of cells. The cause for Fuchs' dystrophy is not fully understood. If your mother or father has the disease, then there is roughly a 50 percent chance that you will ...

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  • Age-Related Macular Degeneration

    One of the leading causes of vision loss in people who are age 50 or older is age-related macular degeneration (AMD). This common eye condition leads to damage of a small spot near the center of the retina called the macula. The macula provides us with the ability to clearly see objects that are straight ...

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  • Diabetic Eye Diseases

    Diabetes is a condition that involves high blood sugar (glucose) levels. This can affect many parts of the body, including the eyes. One of the most common diabetic eye diseases is diabetic retinopathy, which is also a leading cause of blindness in American adults. Diabetic Retinopathy Diabetic retinopathy ...

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  • Presbyopia

    Somewhere around the age of 40, most people’s eyes lose the ability to focus on close-up objects. This condition is called presbyopia. You may start holding reading material farther away, because it is blurry up close. Reading suddenly gives you eyestrain. You might wonder when manufacturers started ...

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  • Laser Cataract Surgery

    The only way to correct the clouded vision caused by advanced cataracts is surgical intervention. If you find yourself pursuing cataract surgery to remove one or both cataract-disease lenses, you may be wondering what surgical approaches are available for treatment. Although eye surgeons have successfully ...

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  • Cataract Surgery

    With cataract surgery, your ophthalmologist removes the cataract-diseased lens of your eye. The ophthalmologist then replaces your natural lens with an artificial one. The Procedure This outpatient procedure is generally safe and takes less than an hour. Your ophthalmologist will dilate your pupil ...

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  • Peripheral Vision Loss

    Normal sight includes central vision (the field of view straight ahead) and peripheral vision (the field of view outside the circle of central vision). The inability to see within a normal range of view often indicates peripheral vision loss. In severe cases of peripheral vision loss, individuals only ...

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  • Presbyopia

    As we age, our eyes—like the rest of our bodies—begin to lose flexibility and strength. When this happens to the lens of the eye and its surrounding muscles, your lens will become stiff. This makes it harder to see close objects clearly because the eyes can't focus properly. It's a natural part of ...

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  • Patches

    Eye patches are used to strengthen muscle control in weak eyes. By placing a patch over the strong eye, the weaker eye is forced to do the heavy lifting. While it may be uncomfortable for the patient at first, the muscle controlling the weaker eye will become tougher and more resilient. This will allow ...

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  • How to Transition Into Different Lighted Situations

    Does it take a little while for your eyes to adjust to the dark? Try a few of these tips. ...

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Testimonials

Reviews From Our Satisfied Patients

  • "Dr. Lovinggood and her staff are the best when it comes to your eyecare needs. They are all very professional and Dr. Lovinggood is very thorough and caring."
    Samantha B.
  • "Primary Eyecare is the best clinic in town! Dr. Lovinggood and her staff are very thorough and provide excellent patient care. Wonderful experience, would recommend to anyone!"
    Emily S.
  • "Excellent management, staff, and Doctor. I couldn’t imagine a better place in central Alabama much less Selma. I can also get my preferred Ray Bans (at a bargain compared to the usual chain stores) with optional lenses for each individual’s needs."
    Will S.