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Welcome to Primary Eyecare Center
Your Optometrist in Selma, AL

Call us at (334) 874-7024 today.

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Comprehensive Eye Exams For Adults and Children-Guaranteed Contact Lense Success Program-Dry Eye Specialist-Optical Dispensary.

Welcome to Primary Eyecare Center in Selma. Dr. Kristina Lovinggood and the Primary Eyecare Center team strive to provide the best in optometry services. We invite you to browse our website to learn more about our optometry services and join our patient family by scheduling an eye exam appointment at our Selma office.

Primary Eyecare Center is a full service eye and vision care provider, accepting both eye emergencies as well as scheduled appointments. Patients throughout the Selma area come to Primary Eyecare Center because they know they will receive the personal attention and professional care that is our foundation. Dr. Lovinggood and our team are dedicated to keeping our patients comfortable and well-informed at all times. At Primary Eyecare Center, we will explain every exam and procedure and answer all of our patients' questions. Additionally, at Primary Eyecare Center, we offer vision financing options and will work with vision insurance providers to ensure good eye health and vision care for all of our patients.

Our Approach to Optometry

Our one-on-one approach to optometry makes Dr. Lovinggood and the Primary Eyecare Center staff the eye and vision care providers of choice in the Selma area. Our Selma optometrist offers the following services: complete eye exams, contact lenses, glasses, glaucoma testing, and pre- and post-operative care. For a complete list of services, visit our services page or call our Selma office at (334) 874-7024.

At Primary Eyecare Center, we are dedicated to providing high-quality optometry services in a comfortable environment.Call us at (334) 874-7024 or schedule an appointment today online.

Dr. Kristina Lovinggood
Selma Optometrist | Primary Eyecare Center | (334) 874-7024
801 Dallas Ave
Selma, AL 36701

Services

From glasses to contacts, we make sure that your eyes get the best care. Our expert staff will ensure that you leave looking and seeing great.

Contact Us

If you want to get perfect vision and fantastic frames, call to schedule an appointment. We’ll assess your eye health and make a plan that is perfect for your needs.

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New Patients receive 15% OFF Second Pair of Complete Glasses!

Meet The Doctor

Learn Who We Are

  • Dr.
    Kristina Lovinggood
    Optometrist

    Dr. Kristina Lovinggood was born and raised in Selma, AL. She graduated from UAB School of Optometry in 2010, and eagerly returned to her hometown to start her own practice at Primary Eyecare Center. For the past 11 years she has provided comprehensive eye health care for the people of Selma & many surrounding counties.

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Location

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Business Hours

Our Regular Schedule

Monday:

8:00 am-5:00 pm

Tuesday:

8:00 am-5:00 pm

Wednesday:

8:00 am-5:00 pm

Thursday:

8:00 am-5:00 pm

Friday:

Closed

Saturday:

Closed

Sunday:

Closed

Featured Articles

Read up on informative topics

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  • Pain Management

    We take a lot of aspects of our vision for granted. We expect to see nearby and faraway objects clearly, even if we require our eye care provider to prescribe eyeglasses or contact lenses to do so. A huge degree of the information we take in about our world and our surroundings takes place visually, ...

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  • Nutrition for Eye Health

    Eating right is essential for keeping your body healthy. This is as true for your eyes as it is for your heart. A diet that is rich in fresh fruits, vegetables and whole grains, and is low in saturated fat, can reduce your risk of heart disease. This will also keep your arteries healthy, so they can ...

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  • Lifestyle Practices for Eye Health

    Protecting your eyesight is an important part of staying healthy overall. Maintaining sound eye health will also help you preserve your quality of life as you age. To keep your eyes as healthy as possible, follow these simple lifestyle practices. Get regular eye exams. Some eye problems — including ...

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  • Glare and Halos

    Glare and halos are both eye symptoms that some people experience around bright lights. Halos show up as bright circles around a light source. Glare is light that interferes with your vision, making it difficult to see or sometimes making your eyes water. These symptoms can show up at any time of the ...

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  • UV Radiation and Your Eyes

    Optometry warnings about the damaging effects of ultraviolet radiation on our eyes have not yet reached the degree of public awareness of that of skin damage. Yet, the sun can be just as damaging upon our eyes with unprotected exposure. Short-term exposure to very bright sunlight can result in a type ...

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  • Lazy Eye

    Lazy eye, also referred to as amblyopia, is a condition that develops in infancy or early childhood, and it typically starts when the focus in one eye is more enhanced than the other. The eye with less focus might be impaired due to a significant amount of farsightedness or astigmatism, or something ...

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  • Pediatric Ophthalmology

    Ophthalmology addresses the physiology, anatomy and diseases of the eyes. Pediatric ophthalmology focuses on the eyes of children. Pediatric ophthalmologists examine children’s eyes to see if they need corrective lenses or other treatments to improve their vision. Training for Pediatric Ophthalmologists Pediatric ...

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  • September Newsletter: Can Contact Lenses Protect Your Eyes from UV Rays?

    Could your contact lenses help you avoid eye disease? ...

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  • September Newsletter: How Your Environment Affects Your Eyewear Choice

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Testimonials

Reviews From Our Satisfied Patients

  • "Dr. Lovinggood and her staff are the best when it comes to your eyecare needs. They are all very professional and Dr. Lovinggood is very thorough and caring."
    Samantha B.
  • "Primary Eyecare is the best clinic in town! Dr. Lovinggood and her staff are very thorough and provide excellent patient care. Wonderful experience, would recommend to anyone!"
    Emily S.
  • "Excellent management, staff, and Doctor. I couldn’t imagine a better place in central Alabama much less Selma. I can also get my preferred Ray Bans (at a bargain compared to the usual chain stores) with optional lenses for each individual’s needs."
    Will S.