Eyecare Services

image of woman doing an eye test.

Primary Evecare Center can take care of any of your optical needs for you and your family. Whether it is time for your annual eye exam or if you have been experiencing problems, we can help. If you experience a change in vision, such as eye pain, blurred vision, persistent eye strain or redness, you should contact us as soon as possible to make an appointment.

Comprehensive Eye Exams For Adults & Children

Contact Lens Exams

Large selection of name brand glasses and sunglasse including Costa ,RayBan, Tory Burch, Michael Kors, Chanel, Dior, Kate Spade and many more.

We accept most all medical and vision insurances. Call our office today to schedule your appointment 334-874-7024.


Locally Owned & Operated

At Primary Eyecare Center, Dr. Kristina Lovinggood and our entire Selma optometry team are committed to providing advanced vision care in a professional and comfortable environment. As an optometrist in Selma, our primary eye care service includes a complete eye exam that analyzes eye health and vision function. In addition to eye exams and vision testing, Dr. Lovinggood and our team of optometry professionals provide testing for glaucoma, cataracts and macular degeneration. Our Selma optometrist also offers glasses, contact lenses, and pre- and post-operative care.

Eye Exams

Dr. Lovinggood and the Primary Eyecare Center team take even routine eye exams very seriously. During a yearly or bi-yearly examination, our Selma patients will receive a patient history review, a series of vision and eye tests, assessments of eye focusing and movement, and an eye health evaluation. Our optometrist will discuss any additional testing that may be required to diagnose an eye disease or condition. Call us a today at (334) 874-7024 to schedule an appointment.

Contact Lenses

Not sure that glasses are for you? Ask our Selma staff about contact lenses. Advances in the field of optometry have produced a variety of different types of contact lenses with a range of benefits. Rigid gas-permeable (RGP), daily-wear soft, extended-wear, extended-wear disposable, and planned replacement are the various types of contact lens options available today. Our Selma optometrist will discuss the various options with you to determine which type will best fit your needs and lifestyle. Schedule your examination today by calling (334) 874-7024. There are many advantages to consider when determining if contact lenses are right for you and our knowledgeable staff is here to answer any questions.


Laser assisted in situ keratomileusis, commonly referred to as LASIK, is a corrective alternative to glasses or contact lenses. Like glasses or contact lenses, LASIK is a method for treating refractive conditions including nearsightedness (myopia), farsightedness (hyperopia), and astigmatism. At Primary Eyecare Center, Dr. Lovinggood provides pre- and post-operative exams for LASIK and other eye procedures. Call (334) 874-7024 today to schedule an examination to see whether you are a candidate for LASIK.

Contact Us

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Business Hours

Our Regular Schedule


8:00 am-5:00 pm


8:00 am-5:00 pm


8:00 am-5:00 pm


8:00 am-5:00 pm